Generational Shift Reshaping the Life Insurance Industry

The life insurance industry is in the midst of a digital transformation as the market landscape shifts and buyer preferences, expectations, and tech savviness evolve.

The vast amounts of consumer data now available are helping to accelerate that change and drive innovation. Now we’re able to begin improving the consumer experience with life insurance carriers and products like never before.

The Capgemini 2017 World Insurance report, among other recent research, makes it clear that millennials and tech-savvy consumers are the next generation of insurance buyers and are quickly driving purchasing trends across industry sectors. With a new breed of insurance buyers, the persona has changed, and technology is adapting to help carriers navigate their digital transformation.

Read on through the infographic to follow the story and see, with data, how the landscape is changing and what industry leaders are doing to adapt.

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