Penguin is now Part of Google’s Core Algorithm

Google has just announced that the must awaited Penguin 4.0 update (23th September 2016) is being rolled up. The key changes, which this update brings, are – real-time data refreshments and granular changes. This means that changes will be visible on a faster basis and the ranking of the whole site will not be affected. Specific pages will be targeted separately.

Unsure of what to do, refer to this infographic created by the team at Digitrio that outlined what is Google Penguin all about and how to tackle it should you been hit by it. May the force be with you!

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The Return of the Penguin (Real-time)

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