Trademarked Brand Name or Common Lexicon?

Everyday, we use words like Zoom and Google to describe actions like using a search engine and video conferencing even if that’s not the platform we’re using. These are far from the only words that began as trademarked brand names and became used to describe the generic product or action. You can use this graphic from Colorado Attorney LLC to see a huge list of 50 names that are or were trademarked brand names but have become generic words that we all use regularly. This process is called genericization and it’s fascinating!

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Trademarked Brand Name or Common Lexicon?

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