Social media monitoring allows brands to measure the impact of campaigns, identify opportunities for engagement, assess competitor activity, and share of voice and be alerted to impending crises. It also allows you to track negative feedback or comments about your brand or products on social media and respond to them in a timely manner.
The proliferation of social media means ‘brand-bashing’ is now easier than ever. Here are 5 best ways to deal with negative comments about your brand on social media.
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