What started as a photo and video sharing platform has now grown into one of the world’s largest social networks, with over one billion monthly active users. In turn, it makes Instagram one of the best social media marketing platforms for businesses too.
However, for a business to succeed on Instagram, it’s best that their marketers can dig below the surface and fully understand the platform and its statistics.
Below are some of the most important and latest Instagram statistics, figures and facts – broken down by several dimensions – to help guide your Instagram marketing strategy.
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