About 2/3 of the consumers use the online environment to go after information before making a purchase. People feel safer to find references beforehand, either to buy a certain product online or to go to a physical store to make the purchase. So if a business is not showing up in search engine results, it is failing to reach an active share of the population.
In the dynamic world of the internet, some important details can define who will succeed in this search, differentiating the most visited sites from those who will not even be listed. SEO is an essential tool for any company given that the search engines are the most used means to look for information about a certain product or service.
This Infographic by SWOT Digital highlights the main advantages of having an SEO strategy in place for businesses that want a strong online presence.
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