In this infographic, we show how SERP rankings can influence click-through rates. Ranking at the top of search engine results pages (SERPs) is the ultimate goal of a search engine optimization campaign. But it doesn’t matter how high an organic listing ranks in Google if nobody clicks on it. To gain valuable leads from Google and other search sources, you will need to improve your organic click-through rate. Images, keywords, ad copy, call-to-action wording, and the quality of your meta-descriptions can all influence click-through rates. It is helpful to use benchmarks like these to compare your own CTR to gauge whether or not you need to alter your ads.
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