Advertisers spent around $59.22 billion on paid search ads in 2020. What is paid search? Paid search enables advertisers to show ads on major search engines such as Yahoo! and Google. Advertisers only pay for however many clicks they get on the ads, so it is an easy and appealing way to market because it is completely measurable.
This infographic explores the companies that spent the most on paid search ads during 2020. By analyzing it, you can discover fascinating trends in how people searched and shopped during that unprecedented year. For example, Home Depot ranks 9th on the list, likely due to the extreme influx in home improvement projects across the globe as people did their best to make the most of the changes the pandemic has caused.
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