Amazon fulfillment can be complicated for 3rd-party sellers. This infographic outlines the three fulfillment options available to sellers and the benefits and challenges of each. Learn the differences between Fulfillment by Amazon (FBA), Fulfillment by Merchant (FBM), and Seller Fulfilled Prime (SFP) in order to decide which fulfillment method is best for your business goals, products, and customer base.
Important considerations are the size, weight, and value of your product as well as the number of direct competitors you have on Amazon and the importance of customer interactions for building your brand. It’s also important to consider the capabilities of either your in-house fulfillment team or outsourced fulfillment partner.
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