The team at Venngage have looked at a sample of 137k tweets and over a 7 day period. What did they find out? Yea, hashtags are worthless. But most importantly; using hashtags can trigger bots to interact with your content. Twitter spam can cause businesses to make decisions with bad or incomplete data.
The author Ryan McCready suggest stopping using hashtags and use Twitter only to start a conversation that leads to a real connection. This infographic highlights the results of their research.
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