The Science of Customer Loyalty

This infographic from West highlight some of psychological principles surrounding customer loyalty, and how they can be applied to help retain existing customers.

It costs around 500 percent more to acquire a new customer than to keep a current one, and it takes 16 times the cost of acquisition for a new customer to become as profitable as an old one.

Brought to you by: Westuc.com

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The Science of Customer Loyalty

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