Color Theory According to Fortune 500 Companies

Marketers know that colorful is a powerful tool in their box of tricks used to grab attention and evoke subconscious feelings in consumers. That’s why Wizard Pins studied the logos of Fortune 500 companies to determine which color was the most popular and powerful. They found that blue was the clear winner. It’s used by a diverse range of companies in all different kinds of industries. Blue is versatile because it evokes general feelings of happiness and calm. Red was popular among grocery stores and fast-food companies who use its ability to raise excitement, grab attention, and make consumers hungry.

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Color Theory According to Fortune 500 Companies

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