This infographic shows the roles and responsibilities which should be represented on your crisis response team to help prepare yours for the eventuality of a crisis.
You can’t predict the next crisis to impact your company, but effective preparation and the right cross-functional team can help mitigate its effects on your company’s reputation and bottom line. Issue management is more than a PR function, and each team member plays an integral role in weathering a crisis effectively. Be sure you have these six roles represented—and collaborating—on your crisis communications team.
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