A recent Qualtrics study, using data from the Axios Harris Poll 100, highlights America’s most and least reputable brands based on consumer ratings of character, culture, ethics, and trust.
Top-rated brands include Nvidia, 3M, Fidelity Investments, Sony, and Patagonia, recognized for their strong reputations and positive public perception. Nvidia’s role in AI and 3M’s pandemic contributions helped secure their favorability.
Conversely, brands like the Trump Organization, X (formerly Twitter), Spirit, Meta, and TikTok ranked low due to negative public perceptions.
The infographic offers insights into how companies build or lose trust, providing valuable lessons for reputation management.
Brought to you by: Qualtrics.com
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