Aside from football, the Super Bowl is a showcase for the most expensive commercials on TV.
A Qualtrics study found Amazon’s Mind Reader (2022) was the priciest, costing $28 million and starring Scarlett Johansson and Colin Jost. Cadillac’s ScissorHandsFree (2021) also made waves with Timothée Chalamet. Companies like General Motors, Google, and Samsung invest heavily in these ads, aiming to create lasting impressions.
With millions watching, brands have seconds to captivate audiences. While expensive, these commercials become cultural moments, proving that the Super Bowl is the ultimate stage for creativity and impact in advertising.
Brought to you by: Qualtrics.com
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