Which Top Brand Re-Named Itself the Most?

Many top companies once had a completely different name. We can see some of the most famous and surprising examples are charted on this infographic from Qualtrics. No company had as many name changes as the famous department store, Target. In 1902, it was founded as “Goodfellow Dry Goods.” Under new management it became “Dayton’s Dry Goods Company” just a year later in 1903 then shortened just a few laters to “Dayton Company” in 1910. In the 60s, it became Dayton Corporation then Dayton-Hudson Corporation, before finally re-branding as “Target” in 2000.

Brought to you by: Qualtrics.com

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